India to Add 150+ New GCCs as Global Firms Double Down on AI-Led Innovation

India’s GCC sector is at a strategic inflection point. With the right mix of innovation, infrastructure, and policy support, the country is poised to lead the next wave of global business transformation.

New Delhi, June 27, 2025 — India is set to strengthen its position as a global hub for Global Capability Centres (GCCs), according to a new report by PwC India. Despite shifts in global business strategies, India remains the preferred destination for multinational companies establishing or expanding their offshore operations.

The report reveals that fewer than one in four global business leaders are considering moving their GCC operations out of India. Instead, the strategic focus has shifted towards scaling up and transforming GCCs into innovation-led sourcing hubs, driven largely by advancements in artificial intelligence and digital technologies.

“India will continue to be a premier destination for setting up GCCs,” the PwC report states, reaffirming global companies’ long-term commitment to the country.

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Over 150 New GCCs on the Horizon
India is projected to see the establishment of more than 150 new GCCs in the coming years, a clear indicator of the sector’s rapid expansion. To support this momentum, the report emphasizes the need for stronger infrastructure and policy-level support from both national and state governments.

“Infrastructure development must keep pace with GCC expansion to maintain India’s competitiveness,” the report highlights.

Industry Voices Call for Policy Reforms

Leaders from both international headquarters and Indian-based GCCs have voiced the need for improvements in India’s regulatory framework, ease of doing business, and technology infrastructure. These recommendations aim to enhance India’s appeal as a next-gen GCC destination.

From Cost Centres to Innovation Engines
GCCs in India are no longer just cost-saving back offices. Over the past decade, they have evolved into centres of excellence, delivering R&D, product development, digital transformation, and multifunctional services. The report describes these centres as “cost-conscious innovators” playing a pivotal role in the growth of India’s digital economy.

Potential to Accelerate Value Creation
India’s GCC sector is currently forecasted to grow at a compound annual growth rate (CAGR) of 11–12% from FY25 to FY29. However, with strategic investments and policy reforms, this growth rate could increase to 14–15%, unlocking significant value creation and employment opportunities.

  • Key Takeaways:
    India remains the top choice for setting up and scaling GCCs.
  • 150+ new GCCs expected in the near future.
  • AI and digital technologies are fueling the transformation of GCCs.
  • Industry seeks policy and infrastructure improvements to sustain growth.
  • GCCs now serve as innovation hubs, not just cost centres.
  • Potential for accelerated growth with 3–4% higher CAGR through FY29.

India’s GCC sector is at a strategic inflection point. With the right mix of innovation, infrastructure, and policy support, the country is poised to lead the next wave of global business transformation.

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