Entain India, the technology and innovation arm of global sports betting and gaming leader Entain plc, has officially opened a massive Global Capability Center (GCC) in Hyderabad. The new facility consolidates around 3,400 employees from multiple existing locations under one roof, marking a significant milestone in Entain’s global expansion and digital transformation strategy.
With this strategic move, Entain aims to streamline operations, improve cross-functional collaboration, and accelerate its global technology delivery from India.
Entain India: From Ivy to Integrated Innovation Hub 
“We have rebranded our India operations of Ivy, the engineering and delivery arm of Entain, into Entain India,” said Anthil Anbazhagan, Managing Director of Entain India. “This rebranding reinforces our alignment with Entain’s global vision and long-term commitment to innovation and excellence.”
Hyderabad to Power 85% of Entain’s Global Tech Delivery
The newly inaugurated Hyderabad GCC will play a pivotal role in Entain’s technology ecosystem. Operating in a hybrid model, Entain India will now be responsible for delivering nearly 85% of the group’s global software engineering and technology services.
Key areas of focus for the Hyderabad center include:
- Product Development
- Platform Engineering
- Experience Design
- Data Science & Advanced Analytics
“This center is more than just a workspace,” Anbazhagan added. “It’s a technology powerhouse that will drive critical innovation for Entain worldwide.”
Hyderabad Emerges as a Global Technology Hub
With the establishment of this Global Capability Center, Hyderabad continues to cement its status as a preferred destination for global technology and R&D investments. Entain joins a growing list of multinational corporations leveraging India’s talent pool to lead global digital transformation initiatives.
